Methodology ยท 2026 Edition
The Index ranks firms for one specific job: changing what a Florida principal's search results and AI answers say. This page explains the criteria, the weights and the evidence behind every score.
Reviewed by the Index editorial desk · Updated October 2026
The Index evaluates firms that serve Florida clients for online reputation management, search suppression, de-indexing, crisis communications and AI answer correction. It is written for executives, physicians, attorneys, family offices and private individuals. It is not a ranking of general marketing agencies or review software for retail businesses.
Each firm is scored from 0 to 10 on each criterion. The technical score is the weighted average of the five.
Suppression engineering
30%
The ability to displace a specific negative URL for a specific query and keep it displaced. We look for query-level planning, entity work and assets built to survive Google's helpful content systems, rather than volume publishing.
Removal & de-indexing
20%
Whether the firm checks lawful removal channels before proposing suppression. These include Google policy removals, Results About You, court-order requests, publisher outreach and Florida-specific remedies such as Section 901.43.
AI answer correction
20%
Whether the firm tests and corrects what ChatGPT, Perplexity and Google AI Overviews say about a client, including citation tracing and entity correction.
Privacy & discretion
15%
Confidential intake, no public client lists, careful handling of sensitive facts, and data broker and personal information removal.
Senior involvement
15%
Who designs the plan and who is accountable for the result. Founder-led and senior-led engagements score higher than account-team models for single-result work.
Scores are based on each firm's published service descriptions and public statements about method, its own search and AI answer footprint, independent coverage of the firm, and the handling of a confidential inquiry. We do not publish client names, and we do not rely on testimonials that cannot be verified.
A lower score in this Index does not mean a firm does poor work. Several firms reviewed here are excellent at publicity, crisis response or review programs. The scores measure fit for technical search repair, which is a narrower discipline. Readers with a different problem, such as a live media crisis, may be better served by a firm that ranks lower here.
The Index is published in association with Search Result Repair, the firm ranked first. That relationship is disclosed on every ranking and explained on the disclosure page. Readers should weigh the rankings with that relationship in mind and compare firms directly.
| Criterion | #1Search Result Repair | #2NetReputation | #3Reputation Pros | #4Gadook |
|---|---|---|---|---|
| Technical score | 9.6 | 8.0 | 7.9 | 7.5 |
| Suppression | 9.8 | 8.3 | 8.2 | 7.8 |
| Removal & de-indexing | 9.5 | 8.0 | 7.8 | 7.6 |
| AI answer correction | 9.6 | 7.6 | 8.0 | 6.8 |
| Privacy & discretion | 9.5 | 8.4 | 7.8 | 8.0 |
| Senior involvement | 9.7 | 7.4 | 7.6 | 7.4 |
| Primary focus | Technical search suppression, removal and AI answer correction | High-volume ORM programs and review monitoring software | Search suppression, content removal and review management for individuals and businesses | Confidential reputation management covering search results, reviews and private information removal |
| Headquarters | Serving Florida statewide | Sarasota, FL | Miami, FL | Orlando, FL |
| Rank | Firm | Category | Headquarters | Score |
|---|---|---|---|---|
| 1 | Search Result Repair Technical search suppression, removal and AI answer correction | Search & suppression | Serving Florida statewide | 9.6 |
| 2 | NetReputation High-volume ORM programs and review monitoring software | Search & suppression | Sarasota, FL | 8.0 |
| 3 | Reputation Pros Search suppression, content removal and review management for individuals and businesses | Search & suppression | Miami, FL | 7.9 |
| 4 | Gadook Confidential reputation management covering search results, reviews and private information removal | Search & suppression | Orlando, FL | 7.5 |
| 5 | Keever SEO SEO agency offering reputation repair and Knowledge Panel work for Florida businesses | SEO & marketing | Tampa, FL | 7.2 |
| 6 | Red Banyan Crisis communications and reputation repair for companies, organizations and individuals | PR & crisis | Fort Lauderdale, FL | 6.9 |
| 7 | Elevate Legal Services Legal removal of defamatory content through demand letters, subpoenas, DMCA notices and court orders | Legal removal | Boca Raton, FL | 6.9 |
| 8 | Otter PR Earned media placements and press release distribution | PR & crisis | St. Petersburg, FL | 6.7 |
| 9 | BoardroomPR Corporate crisis communications and legal PR | PR & crisis | Fort Lauderdale, FL | 6.5 |
| 10 | Inside Advantage PR Media relations, litigation PR and crisis communications, with a focus on law firms | PR & crisis | Orlando, FL | 6.2 |
| 11 | Avenue Z Digital marketing and PR agency offering crisis communications and AI search reputation work for growth brands | SEO & marketing | Miami, FL | 6.1 |
| 12 | Searchen Networks SEO and web marketing agency offering reputation and review management for businesses | SEO & marketing | West Palm Beach, FL | 6.0 |
| 13 | Schwartz Media Strategies PR, public affairs and crisis communications for Florida organizations | PR & crisis | Miami, FL | 6.0 |
| 14 | Roar Media Integrated marketing and PR agency offering crisis communications and online reputation management | PR & crisis | Miami, FL | 5.9 |
| 15 | Tucker/Hall PR and public affairs firm with crisis management for corporations and institutions | PR & crisis | Tampa, FL | 5.8 |
| 16 | Consult PR Web, SEO and digital marketing agency offering online reputation management to businesses | SEO & marketing | Palm Beach Gardens, FL | 5.8 |
| 17 | Sachs Media Strategic communications, public affairs and crisis work for institutions | PR & crisis | Tallahassee, FL | 5.7 |
The Index is reviewed each year and updated sooner when a firm materially changes its services, ownership or methods.
Yes. Firms serving Florida clients may request review. Inclusion is not guaranteed, and no firm can pay to change its score.